KBFD COLUMN by Jeff Chung
| KBFD 칼럼
JYP, one of South Korea’s largest entertainment management companies, has just created their first Chinese boy band expanding their reach into the large Chinese entertainment industry.
The new group Boy Story is made up of six Chinese tweens and teens, who are between the ages of 11 and 14. The boys were hand-picked by Park Jin Young, the founder of JYP.
JYP China, which will manage the new group, is a partnership between JYP and Tencent Music Entertainment, a Chinese online entertainment company.
K-pop has been tremendously popular in neighboring countries Japan and China. Many of the K-pop groups incorporate members from Japan and China to add to the international appeal and for marketing purposes.