KBFD COLUMN by Jeff Chung

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In a convenience-obsessed world in which we can buy nearly anything with a few clicks online, many brick-and-mortar stores are adapting to the changing consumer trends. Supermarkets in South Korea are reinventing themselves as “grocerants.”


The prepared-food sections in South Korean supermarkets are already very popular, and now some stores are taking it further to offer sit-down dining. Some variants have a food court within the market. The “grocerant” version, operated by the supermarket, offers fresh ingredients, convenience and tasty menus. For example, separate stations offer such options as lobster, juice, salad and steak.


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List of Articles
번호 분류 제목 글쓴이 조회 수 날짜
171 Jeff Chung K-­DRAMA ‘Deadpool’ star Ryan Reynolds wows crowd on popular Korean TV show 2545 2018.05.27
170 Jeff Chung UH summer course delves into popularity of K-pop, J-pop 2509 2018.05.21
169 Jeff Chung Swift ticket sales in S. Korea indicate Marvel’s popularity 2885 2018.05.13
168 Jeff Chung Jang Dong Gun returns with Korean remake of ‘Suits’ 2959 2018.05.07
167 Jeff Chung KBFD finalizes channel move on Spectrum, Hawaiian Tel 3282 2018.04.29
166 Jeff Chung Korean actress Ji-woo Choi marries mystery man 3128 2018.04.22
165 Jeff Chung KFest fundraiser offers K-pop fun, Korean food 3213 2018.04.15
164 Jeff Chung S. Korean K-pop stars perform in N. Korea 3168 2018.04.09
163 Jeff Chung Korean restaurateur visits Hawaii to promote culture, food 3574 2018.04.01
162 Jeff Chung HIFF Spring Showcase includes 4 Korean films 3192 2018.03.26
» Jeff Chung Korean supermarkets attract consumers with ‘grocerants’ 3686 2018.03.18
160 Jeff Chung K-pop superstars report for mandatory military duty 3514 2018.03.11
159 Jeff Chung Russian ice princess meets K-pop crush at Olympics 3563 2018.03.04
158 Jeff Chung Special dramas fill in for Olympics TV pre-emptions 3476 2018.02.26
157 Jeff Chung Marvel’s ‘Black Panther’ shot scenes in S. Korea 3892 2018.02.18
156 Jeff Chung Korean star Taeyang visits Hawaii for prenup photos 3801 2018.02.11
155 Jeff Chung It’s a love match for fans of Korean tennis player Chung Hyeon 3716 2018.02.04
154 Jeff Chung North Korean singer becomes Olympic-size media sensation 3952 2018.01.29
153 Jeff Chung Koreas will march under 1 flag at Winter Olympics 4009 2018.01.21
152 Jeff Chung K-pop star D-Lite delights fans with farewell shows 4096 2018.01.14
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