KBFD COLUMN by Jeff Chung

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In a convenience-obsessed world in which we can buy nearly anything with a few clicks online, many brick-and-mortar stores are adapting to the changing consumer trends. Supermarkets in South Korea are reinventing themselves as “grocerants.”


The prepared-food sections in South Korean supermarkets are already very popular, and now some stores are taking it further to offer sit-down dining. Some variants have a food court within the market. The “grocerant” version, operated by the supermarket, offers fresh ingredients, convenience and tasty menus. For example, separate stations offer such options as lobster, juice, salad and steak.


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번호 분류 제목 글쓴이 조회 수 날짜
174 Jeff Chung South Korean comfort food gets spotlight on ‘Wok of Love’ 10432 2018.06.17
173 Jeff Chung South Korean entertainment agency creates first Chinese boy band 10753 2018.06.10
172 Jeff Chung BTS becomes first K-Pop band to top Billboard 200 10612 2018.06.03
171 Jeff Chung K-­DRAMA ‘Deadpool’ star Ryan Reynolds wows crowd on popular Korean TV show 11211 2018.05.27
170 Jeff Chung UH summer course delves into popularity of K-pop, J-pop 11081 2018.05.21
169 Jeff Chung Swift ticket sales in S. Korea indicate Marvel’s popularity 11127 2018.05.13
168 Jeff Chung Jang Dong Gun returns with Korean remake of ‘Suits’ 11404 2018.05.07
167 Jeff Chung KBFD finalizes channel move on Spectrum, Hawaiian Tel 12581 2018.04.29
166 Jeff Chung Korean actress Ji-woo Choi marries mystery man 11745 2018.04.22
165 Jeff Chung KFest fundraiser offers K-pop fun, Korean food 15048 2018.04.15
164 Jeff Chung S. Korean K-pop stars perform in N. Korea 11538 2018.04.09
163 Jeff Chung Korean restaurateur visits Hawaii to promote culture, food 12264 2018.04.01
162 Jeff Chung HIFF Spring Showcase includes 4 Korean films 14589 2018.03.26
» Jeff Chung Korean supermarkets attract consumers with ‘grocerants’ 12516 2018.03.18
160 Jeff Chung K-pop superstars report for mandatory military duty 12353 2018.03.11
159 Jeff Chung Russian ice princess meets K-pop crush at Olympics 12143 2018.03.04
158 Jeff Chung Special dramas fill in for Olympics TV pre-emptions 11815 2018.02.26
157 Jeff Chung Marvel’s ‘Black Panther’ shot scenes in S. Korea 14389 2018.02.18
156 Jeff Chung Korean star Taeyang visits Hawaii for prenup photos 12421 2018.02.11
155 Jeff Chung It’s a love match for fans of Korean tennis player Chung Hyeon 12545 2018.02.04
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